Where ancestral roots and regenerative futures meet
Join a space for Registered Dietitians to explore ancestral wisdom and the regenerative future of food. Grounded in the ritual of sharing yerba mate, we gather for meaningful dialogue, immersive learning, and collective nourishment.
Join Us.
Gather Around
Food Stories That
Keep Bonds – and the
Planet – Alive.
In South America, yerba mate is traditionally passed hand to hand in a circle – to slow down, connect, and share stories. Stories like Indigenous leader Margarita’s hold ancestral wisdom worth protecting and passing on.
Our Guiding Principles
As pioneers in sustainability, we lead together—building authentic relationships, honoring cultural roots, and investing in regenerative practices for people and the planet.
Honor origin. Protect meaning.
Rooted in Yerba Madre’s 30-year partnerships with Indigenous yerba mate producers, our work champions cultural respect. For RDs, it means practicing nutrition with context, care, and intention.
Lead with trust. Grow with purpose.
Inspired by the traditional gourd circle—where yerba mate is traditionally shared hand to hand— we embrace presence over performance. The Yerba Collective fosters authentic relationships—not transactions—among RDs, communities, and aligned brands.
Restore more than we take.
Guided by Yerba Madre’s Market Driven Regeneration™ model, we empower RDs to integrate nutrition into a larger solution—restoring ecosystems, economies, and equity in the way we teach, eat, and lead.
Energize from the roots up.
Yerba Madre exists to shift how people think about energy—away from synthetic stimulation and extraction that drain our bodies and the planet, toward lasting vitality sourced from the Earth. The Yerba Collective equips RDs with the science to understand yerba mate as a model for energy close to the source.
Voices from the Circle
Meet our Soul ‘Mates.’ A growing community of RDs leaning into deeper questions. The circle is open, and you’re invited. Have an idea how to grow this movement to inspire change?
Chris Mohr, PhD RD
Performance means showing up fully in your mind, body and your relationships. What drew me to the Yerba Collective is simple: Yerba Madre understands that peak performance is physical, mental and deeply human. There is something powerful about a tradition that has brought people together around that idea for centuries. @mohrresults
Gisela Bouvier, MBA, RDN, LDN
As an Argentine dietitian, yerba mate is deeply rooted in my culture as a symbol of connection, tradition, and shared nourishment. Joining the Yerba Collective allows me to honor those roots while helping others discover mate through cultural respect, community, and regenerative values. @nourish.con.gisela
Annette Maggi, MS, RDN, LD, FAND
What drew me to the Yerba Collective is the recognition that while we've spent decades educating on food, we've only scratched the surface on beverages. Yet beverages are part of daily routines, health goals, and cultural connection. In my work with retail dietitians, who are influencing decisions right at the point of purchase, I see the opportunity to elevate how we talk about beverages in a way that's practical, credible, and truly resonates with shoppers. @Annettemaggi
Let's Connect IRL
Every traditional yerba mate gourd circle starts with a gesture. This is ours: join The Yerba Collective and head to @yerbamadre for details on our Pass the Gourd Vibes Giveaway — we’ll help get you to FNCE to gather with fellow industry-leading RDs at our exclusive Yerba Salon event.
Health Professional Resources to Help You Educate and Empower
Like mate, knowledge is best when shared. Explore the science of yerba mate and resources to support your journey in regenerative change.
Become part of The Yerba Collective and gain access to hosted conversations, exclusive events, collaboration opportunities, trip giveaways and resources that support your learning journey.
